The Good Enough Principle
Where it states that most consumers will use products that are good enough, even if there are more technically advanced options available to them.
Now, why is that?
I think this will boil down to what do you really want or need at the moment?
Once a product provides you with the solution to your problem even though there are a lot of options out there with a lot of features and functions you still choose the good enough option.
Because it solves the problem…
In the website field there are a lot of opportunities and competitors. At the moment i’m aspiring to be a website optimizer and instead of worrying about competition I just focus on the 1% and be amazingly good at it.
Like I said there will be a lot of professionals or companies that will offer advance options in my field, but as long as I solve problems that is good enough for me as I know growth will follow.
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