Knowing how your website is performing is very important. How do you plan to grow online if you don’t know where are your visitors coming from, or what pages they are checking on your site, or even what are your visitors doing on your site.

Having insights from your website is important as you know where you should fix issues so you can help your visitors found what they are looking for quickly and where it is performing better so you can replicate it again.

The keyword here is Knowing not Guessing or speculations. You should only act base on data collected not by your opinions or someone else’s opinion. If you think your opinion will work prove it by data, if there is no data start collecting, never conclude something without data and facts.