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What do high converting websites do differently than the rest?

 

JF Agno Web Analyst From The Philippines

 

It is rapid experimentation.

 

Did you really think that publishing a website online is the end of everything?

That you will just wait for progress to develop or wait for customers to come in?

In that case, let me be frank.

 

You are wrong with this mindset…

 

Publishing a website online is just the beginning, you need to measure your visitors engagements and get insights from those data.

I started to adapt the Lean Startup Methodology or Loop which is;

 

You build something out of an idea…

So for example you want to have a website for you business. So you brainstorm some ideas for the website and when everything is in place you start with the design and development stage.

 

Measure visitors engagements on the website…

So you already have a website published live now, what is next is that you need to track user engagements, you need to know who are visiting your website, where are they coming from and how does your visitors use your website.

 

Learn from your websites analytics…

When you track your visitor’s engagements you have data, now it is time to get insights from the data collected. Don’t just look for any data you need data that make sense to you and to your website goal.

 

If you see that your visitors are not doing the action you want them to do on your website then something is wrong. You need to run heuristics analysis and web analytics analysis to confirm.

Once you found out the issue, you create hypothesis and then run a experiment to confirm that your hypothesis is correct or not.

 

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