Price Won’t Matter If You Sold Your Value Clearly
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If you have website that is selling products or offering services, if the price is affordable compare to your competitors, you must show it on your site, make it prominent, make it visible let your visitors know.
On the other hand if your price is not cheap you must explain why and what i’m getting for that price.
Higher price is a bit tricky as you must explain more in depth to your customers the value your product or services can offer them and how it can change their lives.
Always remember when you try selling to someone and they reacted that your price is higher than expected, this only means that you haven’t sold them the value of your product or services. But once they are sold out with the value price won’t matter.
You are not selling them just a product but you are selling them the results in using the product or services you are offering. So make sure to change all features into benefits. Sell to them emotionally.
I’m going to show an example on why price don’t matter in selling..
Here in the Philippines we have a lot of networking companies, just for the record I don’t hate networking company I do believe it helps people, I just hate how members try to sell 20% of the company’s product and 80% on getting you to join the networking company…
It’s all about numbers game…
Anyway on to my example, some of these members try to sell how much you get from your membership fee. A 8k membership could earn you around 30k-100k per month without doing anything from your end.
Now most of these prospects are poor or just have enough financially and when they are tempted they would borrow money for the membership fee.
Take note…
They don’t have money for the membership fee but they are willing to borrow some.
Why?
Because they are sold out on the benefits, how much it can change their lives an 8k over 30k? They can buy rice, clothes and even pay the person who lend them the 8k 🙂
So what i’m trying to say… (Again just to be clear i don’t hate networking companies, i just hate how most of their members sell)
Is that we try to think we are rational or logical thinker but we are not.
We think logically but we decide emotionally…