If you want your customers to remember you, your services or your products then adding Self-generation memory effect in your strategy is worth a shot.

What is Self-generation memory effect?

According to Bart Schutz “We remember information better if it is generated by our own mind, moreso than when we read or hear it from someone else. So if you want your customer to remember something, a highly effective strategy is to have him generate the information himself.”

The very straight forward approach in my opinion is to do a survey or feedback approach.

• So if you are selling something, ask them why they bought your product.
• If someone is considering using your services ask them why
• If you are doing a job interview ask them what they expect from you

The bottom line here is that one of the most effective way for someone to generate information or answers on their own is by asking them.

And that is why surveys and feedback are my personal choice.

Now how do you use the self-generation memory effect to grow your business online?

Further Reading

Bart Schutz – Self-generation memory effect

Wikipedia – Generation Effect