"Don'ts for Investors"

Philip Fisher

– Don’t buy into promotional companies.

– Don’t ignore a good stock just because it is traded “over the counter”

– Don’t buy a stock just because you like the “tone” of its annual report

– Don’t assume that the high price at which a stock may be selling in relation to earnings is necessarily an indication that further growth in those earnings has largely been already discounted in the price.

– Don’t quibble over eighths and quarters

– Don’t over stress diversification

– Don’t be afraid of buying on a war scare

– Don’t forget you Gilbert and Sullivan

– Don’t fail to consider time as well as price in buying a true growth stock.

– Don’t follow the crowd


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